What We Audit
A structured review of the channels that determine whether local customers find, trust, and choose your business.
Eight Visibility Categories
Each category includes specific signals we review using publicly available data.
Google Search Visibility
- Local search result presence for relevant queries
- Organic ranking signals for service-area keywords
- Title and meta relevance for local intent
- Competitor positioning in search results
Google Maps Visibility
- Map pack presence for local queries
- Proximity and relevance signals
- Category and service-area alignment
- Competitor map pack positioning
Google Business Profile
- Profile completeness and accuracy
- Categories, services, and attributes
- Photos, posts, and Q&A presence
- Competitor GBP comparison
Website Visibility
- Local landing page relevance
- On-page signals for service-area keywords
- Mobile usability and page structure
- Conversion paths for local visitors
Reputation and Reviews
- Review volume and average rating
- Review recency and response patterns
- Trust signals across platforms
- Competitor review comparison
Competitor Visibility
- Named competitor search presence
- Map pack and review positioning
- Website and profile competitiveness
- Gaps where competitors outrank you
AI Search Visibility
- Mentions in AI-powered search tools
- Accuracy of business information cited
- Competitor AI search presence
- Gaps in AI-surfaced recommendations
Directory and Citation Consistency
- NAP consistency across directories
- Listing accuracy on major platforms
- Duplicate or conflicting listings
- Citation gaps versus competitors
Scorecard Weighting
Channel scores are weighted to produce your overall visibility score.
| Category | Weight |
|---|---|
| Google Search Visibility | 20% |
| Google Maps Visibility | 20% |
| Google Business Profile | 15% |
| Website Visibility | 15% |
| Reputation and Reviews | 15% |
| Competitor Visibility | 10% |
| AI Search Visibility | 5% |
| Total | 100% |
Directory and citation consistency is reviewed in the full audit report but is not included in the weighted scorecard total.
Score Interpretation
How to read your overall visibility score.
| Score Range | Interpretation |
|---|---|
| 90–100 | Excellent |
| 75–89 | Strong |
| 60–74 | Moderate |
| 40–59 | Weak |
| 0–39 | Critical |
Local Visibility Audit Co. is not affiliated with Google, Google Search, Google Maps, or any Google product, nor with OpenAI, Anthropic, Google DeepMind (Gemini), or Perplexity AI. We analyze publicly available signals. We do not have access to any platform's internal systems and do not guarantee rankings, placements, or results.
See how your business scores across all eight channels
Start with a snapshot or request the full audit for the complete scorecard.